![]() "Genesis is delighted to be the first-ever official luxury automotive brand partner of the NHL and the NHLPA," says Lawrence Hamilton, executive director of Genesis Motors Canada. "At Hyundai, we're always aiming to connect with our customers in meaningful ways, and this partnership with Canada's premiere sports league provides us with an exceptional opportunity to engage with not only our customer base, but Canadians from coast-to-coast who share Hyundai's love for hockey." On behalf of Hyundai Auto Canada and our 252 dealers across the country, we are incredibly excited to expand on that, and at the highest level, as the NHL and NHLPA's official automotive partner starting next season in Canada," says Don Romano, president and CEO of Hyundai Canada. "Hyundai has long been champion of Canada's hockey community at the grassroots level. The partnership will also provide the opportunity to enrich shared corporate social responsibility initiatives through community engagement and joint projects. ![]() In collaboration with the NHL and the NHLPA, Hyundai will continue to foster its connection to hockey in Canada through NHL events including the NHL Heritage Classic™ and Stanley Cup® Playoffs, media exposure, and usage rights of the NHL name and logo, and current and former NHL Players through the NHLPA and the NHL Alumni Association. Since 2010, Hyundai has supported community programs that increase access to the great game for youth in underrepresented and marginalized communities. ![]() Launching this fall for the 2022-23 NHL season, the partnership represents the next evolution of Hyundai Canada's ongoing commitment to driving hockey forward.
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